MRK-6003 Marketing
Description
This course introduces the fundamentals of marketing and examines the role of the marketing function within companies operating across diverse fields and industries. From defining marketing objectives to implementing strategies, it covers theoretical concepts and practical tools that support the creation of value for both consumers and businesses.
Responsables
Faculté : Sciences de l'administration
Courriel : etudes@fsa.ulaval.ca
Département : Département de marketing
Courriel : mrk@mrk.ulaval.ca
3
Crédits
2e cycle