MRK-6003 Marketing
Description
This course provides an introduction to the role of marketing in modern organizations and to key concepts, such as segmentation and creation of customer value. Tools to help managers make decisions in a range of tactical areas, including product development and positioning, competitive pricing, managing distribution channels, and promotion and communication are presented.
Responsables
Faculté : Sciences de l'agriculture et de l'alimentation
Courriel : fsa@fsa.ulaval.ca
Département : Département de marketing
Courriel : mrk@mrk.ulaval.ca
3
Crédits
2e cycle