MRK-6096 Strategic Marketing Management
Description
This course puts into context and allows the integration of the knowledge acquired in the courses of the discipline. It presents advanced marketing frameworks, concepts, and methods of strategic marketing management and marketing planning. These will allow students to understand, develop, and evaluate complex marketing strategies.
Responsables
Faculté : Sciences de l'agriculture et de l'alimentation
Courriel : fsa@fsa.ulaval.ca
Département : Département de marketing
Courriel : mrk@mrk.ulaval.ca
3
Crédits
2e cycle