This course provides an introduction to the role of marketing in modern organizations and to key concepts, such as segmentation and creation of customer value. Tools to help managers make decisions in a range of tactical areas, including product development and positioning, competitive pricing, managing distribution channels, and promotion and communication are presented.
Consulter la description officielle du cours sur ulaval.ca
Faculté : Sciences de l'administration
Courriel : fsa@fsa.ulaval.ca
Département : Département de marketing
Courriel : mrk@mrk.ulaval.ca
Distance
MRK-6003-Z1
NRC 55015
Enseignant(e)s: Thomas Kyo Beom Koo